selling made easy
the future of property
:quality(80))
The Property Buying Company was founded to shake up the traditional property market and become the UK's leading source of property solutions, with a confident, trustworthy approach and exceptional customer service.
Selling a property shouldn't be time-consuming or complicated - we are all about making selling easy.
The evolution of our brand
Founded in 2012 by Karl McArdle and Jonathan Christie, The Property Buying Company is owned and managed by property professionals with over 50 years of combined experience buying property throughout England & Wales.
Over the past 11 years, our company has evolved and shifted from the two-person duo it once was. We have over 35 team members spreading across sales, progressions, administration, human resources, marketing and finance.
The most significant milestones so far have been:
- Media
:quality(50))
Becoming NASDAQ contributors.
- Brand
:quality(50))
We are the UK's most rated cash house buyer
- Drive
:quality(50))
Reaching 100+ contracts a month.
- Culture
:quality(50))
Improving company culture and empowering ambition through company initiatives.
- Marketing
:quality(50))
Our new website launch in 2023
- Growth
:quality(50))
Moving to our new office in Wetherby to house our ever-growing team.
- Established
:quality(50))
We were founded over 10 years ago
We understand that selling your property can be a stressful experience, especially if you need a quick sale, which is why we pride ourselves on offering a professional and reliable service from an experienced and understanding team.
Throughout the years, we have gone through a lot of business change, and we felt the existing brand did not reflect who we are now — with over 60% of our colleagues feeling the existing branding did not reflect who we are as a business.
The Property Buying Company is more than just a cash buyer, we have energetic aspirations for growth, and as an extension of this, we have diversified our offering.
In 2018, we launched our online estate agency, The Property Selling Company; fuelled by a steadfast commitment to revolutionise the property selling experience, our agency was established with a clear mission: to be fast, effortless and free.
Our agency emerged as a beacon for simplicity and transparency in a market often characterised by complexities and fees. The Property Selling Company remains resolute in its dedication to redefining the norms of property sales.
:quality(50)){kind=logo}
Then in 2020, as the world grappled with the onset of the COVID-19 pandemic, a unique opportunity emerged within the property market.
Recognising this gap, The Property Sourcing Company was born, which sought to bridge the needs of both investors and landlords with tailored property opportunities.
At the heart of this property sourcer was being a leading matchmaker within the property market - a company dedicated to pairing investors with properties that align seamlessly with their goals, strategies and aspirations.
:quality(50)){kind=logo}
Despite its 11-year history, The Property Buying Company has recently embarked on an exciting rebranding journey, marking the latest evolution within our company’s dynamic portfolio.
Over the past year, a dedicated and collaborative effort has unfolded, encompassing comprehensive discussions with stakeholders from every corner of the organisation.
Our goal is fuelled by the dual purpose of evaluating the accomplishments and areas for improvement within our industry and our own company.
:quality(50)){kind=logo}
In this reflective process, a compelling realisation emerged - a gap in the market yearning for a modern, forward-looking cash buyer.
This revelation spurred a renewed sense of purpose and set the stage for The Property Buying Company to emerge as the vanguard of a transformative shift within the cash house-buying sector.
With a keen understanding of the pulse of the industry, we discerned a need to take the reins of the market, offering a fresh perspective that champions creativity, collaboration and compassion.
A recent study conducted in 2022 served as an illuminating testament to the prevailing lack of awareness surrounding the cash-buying industry.
Astonishingly, just under 80% of the respondents admitted that they needed more awareness of the potential advantages cash buyers offer before embarking on their house-selling journey.
We realised the untapped potential and underscored the urgency of our rebranding efforts - aimed at serving our customers and reshaping the landscape of house-selling solutions.
Inspiration struck as we observed the triumphs of brand recognition in other industries, with notable companies like We Buy Any Car casting a spotlight on the power of clarity, simplicity and directness in conveying a service’s value proposition.
As the dots connected, the realisation dawned on us - the parallel success stories in similar industries underscored the need for a transparent, no-nonsense approach that resonates with customers seeking hassle-free services.
With a nod to the lessons from the current market, we are forging ahead, poised to illuminate the path forward for our customers and the industry.
The story began 11 years ago and is now entering a thrilling new chapter, marked by innovation, empowerment and unwavering commitment to redefining how cash buying is perceived and experienced as we look to becoming the UK’s leading house-selling solution.
Who we are
We are confident in the knowledge we pass on to our customers, delivering a fast, transparent and hassle-free property sale solution, allowing our customers to sell their homes within a tailored timescale, fee free.
We have become more than just a sell-house fast solution through our industry knowledge and trustworthy service.
Our values
:quality(50))
CollaborationBy bridging our knowledge, we can empower each other to succeed, communicate effectively and celebrate each other's successes.
:quality(50))
CompassionWe take the complications away from our customers, acting with honesty and integrity to deliver quality, professional service.
:quality(50))
CreativityWe find cutting-edge solutions for our customers, overcome challenges with innovation and think creatively about the future of the business.
The team that made it all possible
Our decision to relaunch was not made in isolation; in fact, it was a collaboration between our talented team, directors and stakeholders of the business.
From the initial brainstorming sessions to the meticulous planning and implementation, our team has been the driving force behind this exciting transformation.
The insights and experience guided our strategic decisions, ensuring our brand resonates with our valued clients and aligns seamlessly with their evolving house-selling needs.
Over the past 11 years, we have brought in high levels of experience and knowledge into all departments, with new and old blood strengthening the core of our business. Our team emphasises collaboration between teams and sharing knowledge across the office.
:quality(80))
Why have we relaunched?
The property world has been relatively unchanged for decades, with traditional selling routes like estate agencies taking centre stage. But, since the early 2000s, there has been a slow change in seller demand, only exacerbated by the pandemic.
The markets have changed so that the high street, and therefore high street agencies, have begun to dwindle due to mortgage uncertainty, conveyancing waiting times and the rise of the digital age.
House sellers are looking for quicker and more secure ways to sell their homes, away from the traditional estate agent. This is where we come in — we offer a seamless sell-house fast service, rated excellent by thousands of house sellers.
As a leading cash-buying company, we have relaunched our brand for several reasons, mainly driven by the evolving property market and our commitment to staying ahead of the competition.
The relaunch has been fuelled by the desire to remain relevant, innovative and customer-focused while reflecting our commitment to meeting the changing needs of home sellers, buyers and investors.
Challenging the property industry
The UK property market has experienced several disruptions with new players, innovative technologies, Brexit, the pandemic, and now the economic crisis.
To maintain and grow our position within the industry, we recognised the need to adapt and reinvent our brand to meet the changing demands of customers.
With an increasingly competitive landscape between old competition and new, we saw the relaunch as an opportunity to differentiate ourselves. Our brand identity aims to stand out and attract a broader audience who wish to sell their house fast for cash.
Our mission is to break free from the restraints of the traditional property market and provide a fast, efficient and trustworthy solution for the modern consumer.
We asked one of our Chief Executive Officers, Karl McArdle, about how the brand relaunch challenges the property industry.
He says "It’s all about the customer experience and our team really. We’ve done a fantastic job of creating a brand that sets the tone within our sector, I believe it’s something that none of our competitors have done – we’ve put ourselves ahead of the rest."
"Our new brand instils confidence into our customers that we are the trusted, genuine cash buyer and that our values will call out any problems within the property industry."
"We will continue to create a space for our customers to be able to sell their house fast, listening to their feedback and using this to set a very high standard for any of our competitors to try and follow."
Driving a customer-centric business
We wouldn't be anything without our customers, which is why they are the prominent driving force for how we do business.
When we researched our brand and who we are, we found how much we valued our customer service — but the existing branding didn't cater for a customer-centric approach.
This is why we've removed the complexity of our branding, making things faster, more efficient and breaking free from the restraints of how we work as a business.
As a leader in property sale solutions, we will resolve our customer's issues in a suitable timescale, with honest and transparent customer service, utilising our full range of resources to ensure the process is simple and they are treated fairly and feel at ease.
It takes a true expert to make the complex simple. In an industry full of complications, our job is to make the journey easy.
Creating a vision for the future
The Property Buying Company's relaunch is not just about our short-term gains but also about setting the stage for our long-term vision. We look to establish a solid foundation for sustained success, driving growth and prosperity for the company in the coming years.
Our vision is to become the UK's most successful and trusted provider of fast property sale solutions.
We asked one of our Chief Executive Officers, Jonathan Christie, about our vision for the future.
He said, “We have taken significant steps to enhance our service offerings, having successfully established our in-house estate agency and dedicated sourcing branch for investors. These strategic additions have fortified our position in the housing industry, allowing us to provide comprehensive sale solutions to our clients.”
“However, our journey doesn’t stop here; we are committed to further elevating our capabilities and operations to better serve our customers.”
“Our ongoing mission is to create a seamless and efficient experience for our customers across all our branches. Whether they approach us with a residential property, a commercial office building, or a piece of land, we are dedicated to tailoring our services to meet their needs.”
“Regardless of whether they are looking for a sell house fast service or seeking a specific price point, we are fully prepared to accommodate their preferences.”
“One of the challenges we’ve identified in the current housing market is the scarcity of an all-encompassing property sale solution. We aspire to bridge this gap and become the go-to destination for all property-related needs.”
“Our goal is to provide a one-stop-shop where customers can trust us to handle every aspect of their property transaction.”
“In essence, we are not just in the business of selling properties; we are in the business of fulfilling our customers’ housing needs. Our dedication to streamlining our processes and offering tailored solutions makes us the ultimate destination for those seeking a seamless, hassle-free property transaction experience.”
“We look forward to continuing our journey of growth, innovation, creativity and compassion in the housing market to better service our customers.”
Here it from our strategic leadership team:
:quality(75))
:quality(75))
:quality(100))
