Our Estate Agent Reviews
Property to sell? We compare the most popular estate agencies
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Content Written By: Jessica Buckley - Last Updated: 22/10/2025
Compare the most popular estate agents to find the best option for you
Important: While backed by data, review content is opinion-based and should only be used as a guide
Can a professional cash house buying company review and rate estate agents? We feel confident answering yes to this question, thanks to our expertise working with estate agents around the UK during the buying and sale process. We also have more than 100 combined years of experience in the property industry, from negotiations and valuations to local market analysis and, of course, estate agents.
On this page, you’ll be able to quickly compare the strengths and weaknesses of popular estate agents in the UK. We’ve put together this information using our own experience, industry experts and customer testimonials, along with trading and performance data sourced online. Don’t worry, we’ll include our sources where possible for transparency.
Popularity has been determined primarily based on customer reviews and ratings online. Former customers often provide the most trustworthy appraisals, so they’re a great source. We haven’t just left it there, also considering each estate agent’s fee structure, benefits, performance track record, overall reach (local, national or global), market share and use of modern advertising (i.e. online platforms).
Just one thing: We’ve sourced this data and information from external sources, mostly the estate agencies’ websites. Some figures may differ slightly when reading this. If you want up-to-date numbers, go straight to the source. This list should be used as an unbiased guide only and help you with your research.
Table of Contents
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Compare estate agent reviews and ratings
If you're about to take the plunge and sell your property, you want to ensure you go down the best route for you. The most traditional and popular route to selling a house is still through an estate agency on the open market. If you choose to sell via an agent, you'll need to take into account the pros and cons of different ones. This will hopefully help you decide which suits your situation best.
Here's a list of popular estate agents and their various considerations, including Trustpilot and allAgents ratings, typical fees and average time to sell. We also have our own review pages for some, which you can access by clicking on their name (where possible).
| Estate Agent | Type | Trustpilot Rating (# of reviews) | allAgents Rating (# of reviews) | Commission or Fees | Avg. Sale Time |
|---|---|---|---|---|---|
| Yopa | Hybrid | 4.3/5 (23,576) | 4.7/5 (1,866) | £999 to £1999 packages | >100 days |
| Emoov | Online | 4.5/5 (3,032) | 4.8/5 (2,219) | £395 to £895 | 114 days |
| Purple Bricks | Hybrid | 3.9/5 (139,493) | 1.2/5 (506) | £0 to £1,499 | 150 days |
| Express Estate Agency | Mostly Online | 4.3/5 (4,733) | 4.2/5 (867) | 1.5% + VAT | 30 days |
| easyProperty | Mostly Online | 4.6/5 (809) | N/A | 1% + VAT (or £795 up front) | >100 days |
| eSale | Online | 4.7/5 (549) | N/A | £695 or £1,390 packages | >100 days |
| Sell My Home | Hybrid | 4.8/5 (549) | N/A | 0.5% to 1% + VAT | >100 days |
| 99home | Hybrid | 4.8/5 (1,587) | 4.5/5 (69) | £99 to £1,499 | 77 days |
| Sold | Online | 4.4/5 (1,054) | 4.5/5 (240) | Free | 30 days |
| EweMove | Traditional | 4.6/5 (20,381) | N/A | 1% + VAT | 146 days |
| Knight Frank | Traditional | 4.8/5 (5,677) | Various Branches | ~1-2%+ VAT | 105 days |
| Andrews Property Group | Traditional | 4.9/5 (2,585) | N/A | ~1.5% + VAT | 45 days |
| Your Move | Traditional | 4.4/5 (10,491) | Various Branches | ~1.31% + VAT | 90 days |
| Savills | Traditional | 4.2/5 (1,974) | Various Branches | 1–2% + VAT | 105 days |
| Winkworth | Traditional | 3.8/5 (861) | Various Branches | 1.35-2.5% + VAT | 70 days |
| Reeds Rains | Traditional | 4.1/5 (2,117) | Various Branches | ~1-1.5% + VAT | 90 days |
| Hunters | Traditional | 2.3/5 (554) | Various Branches | 1.5% + VAT | >60 days |
| Strutt & Parker | Traditional | 4.4/5 (417) | Various Branches | 1-1.5% + VAT | >100 days |
| Foxtons | Traditional | 3.2/5 (13,895) | Various Branches | ~2.5% + VAT | >100 days |
Data last updated on 15/10/2025
How these agencies compare to industry averages
It’s one thing to see how these estate agencies stack up compared to each other, but it’s also helpful to compare their typical performance with what we’re seeing across the property industry as a whole. To give you a well-rounded picture, we’re now going to cover how the industry is performing when it comes to:
Average time to sell
Fall-through rates
Fees
Average time to sell with an estate agent
There are many sources out there covering how long it takes to sell property on the open market right now. While timeframes may differ slightly, they all agree it’s much longer than it should be, with many homeowners waiting months to close a sale. Here’s a snapshot of average sale timeframes according to three reputable sources using their own data.
| Average Time to Sell in the UK | ||
|---|---|---|
| Zoopla | HomeOwners Alliance | UK Government |
| 175 days | 140 days | 140 days |
| Full report | Full report | Full report |
Current fall-through rates of property sales in the UK
According to Property Reporter, 41% of property sales fell through in Q2 2025. This was a significant increase compared to Q1, which saw a 32% fall-through rate. It’s also worth noting that the report found estate agents were experiencing a national fall-through rate of 30%.
Why are dropouts plaguing the property industry so much? According to the data Property Reporter used, almost half of the deals were dropped because of buyers struggling to obtain mortgage loan approvals. There has also been an increase of broken property chains causing deals to collapse, with these accounting for 18% of all fall throughs in Q2, up from 4% in Q1.
Here’s a list of the main reasons why property deals haven’t been successful so far in 2025 according to the report:
| Reason | Prevalence |
|---|---|
| Mortgage Loan Problems | 45% |
| Survey Issues | 25% |
| Property Chain Breaks | 18% |
| Legal Delays | 8% |
| Better Offer | 5% |
Typical fees when selling with an estate agent
Below we’ve outlined the typical fees you’ll need to pay when selling with a traditional estate agent and an online agency.
| Typical Fees | Online Estate Agent | Traditional Estate Agent |
|---|---|---|
| Upfront or Commission | £99 to £1,500 for your package | 1-3% + VAT commission |
| Legal | £2,000 + 20% VAT | £2,000 + 20% VAT |
| Survey | £400 to £1,500 | £400 to £1,500 |
Data sourced from: Money Helper
Can an estate agent sell your house quickly?
Everyone’s experience is different and it may be possible for an estate agent to sell your house quickly. However, it’s not something you should rely on based on those industry averages.
HomeOwners Alliance recommends using a quick house sale company (aka a professional cash buyer) over an estate agent for fast sales. Cash buyers aren’t impacted by mortgage loans or property chains like estate agents, providing a much simpler and faster process.
| Sell in 2-3 weeks with The Property Buying Company | Head2 |
|---|---|
| 13x Faster Than An Estate Agent | 7x Faster Than An Auction |
We specialise in fast and honest cash sales of houses and flats in any condition around the UK. Instead of waiting over 30 weeks to sell your house, you could have the sale finalised and the funds in your account within 2-3 weeks. Sometimes as fast as seven days.
Is a cash house buying company a better option than an estate agent?
This depends on whether you want to prioritise speed over revenue. Cash house buying companies are just as legitimate as estate agents. Use our guide on how to choose a legitimate cash buyer if you’re interested in this route. You just need to weigh up your priorities and how they work with these two options.
Does a cash buyer sound like the right route for you? Read our review of the best quick house buying companies in the UK to explore your options. You can also learn how the cash buying process works with The Property Buying Company.
When a cash buyer proved a better option than an estate agent
Here’s a quick story about Robert Spraggon, who used our cash house buying service after struggling to sell his home through an estate agent. You can read Robert’s full review on Trustpilot, but we’ll summarise it here as well.
Robert had become frustrated with his chosen estate agent after waiting months for his house to sell on the open market. During that time he didn’t get a single viewing through the estate agent. He approached us looking for a quick and easy sale. Although we weren’t able to purchase his property as a direct cash buyer this time, we connected Robert with multiple cash buyers, arranging multiple viewings within a month.
After these viewings, Robert was able to sell his property very quickly. This saved him a lot of time and headaches trying to figure out the open market with his estate agent.
“We would definitely recommend The Property Buying Company.” – Robert Spraggon on Trustpilot
How estate agents compare to other sale routes
| Considerations | The Property Buying Company | Online Estate Agent | Traditional Estate Agent | Auction House |
|---|---|---|---|---|
| Typical Offer | 80% of market value | 95-100% of market value | 95-100% of market value | 85-95% of market value |
| Typical Fees | No fees | £99 to £1,500 for your package | 1-3% + VAT commission £400 to £1,500 for surveyor £2,000 + 20% VAT for legal (Money Helper) | 2% + VAT commission £300 to £500 entry fee £200 to £500 legal pack (Auction Link) |
| Typical Risks | Low drop-out rate. | Subject to the 28.8% fall-through rate of buyers in 2024 (Country Life) | Subject to the 28.8% fall-through rate of buyers in 2024 (Country Life) | Under 1% of sales fall through (Auction House) |
| Time to Sell | 1-3 weeks | 17-34 weeks (Zoopla) | 17-34 weeks (Zoopla) | 8-12 weeks (incl. lead-up time) |
| Seller Control | Choose your sale timeline and buyer options | At the mercy of the open market | At the mercy of the open market | At the mercy of the open market |
What The Property Buying Company offers sellers
We understand that the first thing you may want to explore when selling your house is identifying potential estate agents. However, there are other options, especially if you want to sell your house fast. Consider us, The Property Buying Company.
We are one of the leading property buying companies in the UK. We pride ourselves on offering fair prices through our friendly and professional customer service. We're honest and transparent, upholding the highest trading standards of the NAPB and TPO.
Although we can't offer you full market value for your property, we will offer you a reasonable price with the bonus of being able to sell quickly and not having to pay any fees, like you would with an estate agent.
We can complete your home in as little as 7 days, or whatever timescale suits you. This usually sits around 2-3 weeks, which is a lot faster than an estate agent. Our benefits don't stop at buying your home quickly. Here are other reasons we may be the right choice for you:
We buy using our own cash facility, reducing the likelihood of delays
Top trade prices in the industry
All costs are covered, including legal fees
Only a single viewing is required to finalise an offer
Guaranteed sale
Able to arrange removals
Can help find a rental property
Negotiating onward purchases
Help with mediation between partners
Can aid in arranging probate
Free, no-obligation cash offer in 24 hours
Dedicated support throughout the entire process
Other great resources to help you compare estate agents
Check out these in-depth guides offering more information on estate agents and your options when selling.
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Meet our Sales Manager and estate agent expert, Jessica Buckley
Jess is the manager of TPBC’s selling division and the in-house estate agent expert, dealing with everything on both the buying and selling side of the property market. As well as managing the sales team she is also extremely hands-on and is still heavily involved with marketing properties, arranging viewings, photography and floor plans, handling offers and closing deals.
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Frequently asked questions
How do I check estate agent reviews online?
The best way to check estate agent reviews is to go to the main online review platforms, including Trustpilot and allAgents. If your estate agent has brick-and-mortar locations within the UK, you may also be able to check their Google listing reviews. Some estate agents have multiple branches, so you may need to check the reviews of your specific branch before deciding if they’re the right options for you.
Can estate agents delete bad reviews?
Most of the time estate agents can’t delete reviews regardless of whether they’re good or bad. UK Government guidance also stipulates that estate agencies must not publish fake, misleading or incentivised reviews.
Third-party review sites, such as Trustpilot and allAgents, typically have their own standards and guidelines for valid reviews. They generally won’t remove reviews or allow business to remove reviews unless they violate rules, are proven to be fake, breach privacy or defamation laws, or are deemed irrelevant to the business’s services. Genuine negative reviews that don’t fall into any of these categories shouldn’t be removed.
What’s a good rating for an estate agent?
Based on Trustpilot ratings for estate agencies around the UK, you should be looking for a rating above 4.4/5. Most of the well-rated estate agents on this platform have a 4.5/5 rating or higher. You could apply this approach for other review platforms, such as allAgents and Google Reviews.
How many reviews should an estate agent have?
There’s no hard and fast rule for this. Generally, if an estate agent has only 10 or 20 reviews on Trustpilot, its overall rating won’t be as credible as an estate agent with thousands of reviews. Let’s say you find an estate agent with a 4.9/5 rating on Trustpilot but only 30 reviews. You might be better off choosing the estate agent with 4.6/5 from 3,500 reviews. This proves a more consistent track record across a larger spectrum of clients and situations.
With that said, the number of reviews can differ depending on whether your estate agent is a local or national agency. For local branches, 50 to 200 reviews is usually a solid standard to keep. If they’re a national agency, they should have over 1,000 reviews. This reflects the agencies wider reach and, potentially, its longer history.
Speaking of, you should also be looking at recent reviews, not just the total number. Some agencies have thousands of reviews but only a few reviews in the current year. This might mean they’re not trading as much or not performing as highly as in the past.
How many 5-star reviews should an estate agent have?
There isn’t a definitive answer for this one either. Instead of looking for a number of 5-star reviews, you should be looking at the percentage relative to their total amount of reviews. Anything over 80% is a solid amount and a good indicator of consistent and reliable performance.
Edit Log
22/10/2025 - Content rewritten by Jessica Buckley
22/10/2025 - Content updated in line with Editorial Guidelines (Reviewed by Mathew McCorry)
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