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Emoov Review: Online Estate Agent Fees & Services

an estate agent who offer a fair and easy service


Emoov began in 2013 but have changed considerably since then, but how much have they truly changed?

In this review we will go through everything from who Emoov are now and do they really provide and offer all those benefits they claim to have?

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Who are Emoov

Emoov are an online estate agents who will help you sell your property, and also list properties on their own website for sale.

"A dedicated property expert at every step of your sale, professional photos, detailed floorplans, viewing management, offer negotiation, sales progression and much more."

Emoov claim to have no hidden fees and fair pricing when it comes to selling your home. They will assign a personal dedicated agent to help with your sale, they will also be there every step of the way in you house selling journey or so they claim.

With their sale they claim to offer cashback and rewards when you sell through them, however this is all now obsolete as they're now known as Mashroom.

Mashroom has a completely different vibe from Emoov. Emoov estate agents were as the name implies a "house selling company" however, Mashroom is a property management company that help landlords with mortgages, rent collection and more.

Who is the CEO of Emoov?

The CEO of Emoov is Russel Quirk, he is the Founder and CEO. He also can boast that he is the current Director at Keller Williams UK.

We'll buy your house in 7 days!

How Does Emoov work?

As with many of their competitors, Emoov offer a free valuation to get you started.

According to Emoov they offer an "honest support" when helping you through their sale although this honest support does not coduct viewings for you or offer an in person valuation as they will only do it over the phone.

Here are Emoov's property selling process in 3 simple steps:


emoov's property experts help with in-depth pricing analysis and tips to sell fast


your home will be listed infront of 10 million possible buyers. emoov will nurture interest, schedule viewings, and negotiate for you


once emoov has got you the best price on your home, they will help every step of the way to completion

Emoov estate agents top selling points

Emoov property claim to have multiple different benefits that come with their selling & buying process when you use them.

Find out below the benefits they boast:

  • Full service experts
  • No commission
  • Professional advert
  • Transparency
  • Conveyancing help
  • Mortgage advisors

Emoov fees

Emoov have a flat fee of £895. Included within this is:
  • A dedicated agent

  • Professional photos

  • Floorplan

  • For sale board

  • 24/7 customer support

  • Personalised online dashboard

The cost of extras aren't given, but here are the options:
  • Featured listing

  • EPC

  • Conveyancing

  • Mortgage

Emoov reviews*

As previously mention Emoov are now called Mashroom

emoov is rated on Trustpilot, the popular review platform:
PlatformReviewsRating3 Stars & under

Reviews correct as of 14/10/2021

UK's leading cash house buyers

We'll buy your house in 7 days

Pros and cons of Emoov

✔ Great reviews on Trustpilot✖ Costs for the extras aren't included on the website, meaning you'd need to enquire
✔ Attractive and easy to use website✖ EPC is an extra
✔ Floor plan and photos included✖ They don't appear to have any unique selling points

Emoov vs other online estate agents

One key factor which differentiates Emoov from other online estate agents is they offer a service where, if your home qualifies, they will give you a cash offer for your property for them to buy it off you themselves. Other online estate agents don’t offer this and instead just market your property for you.

Emoov offers a ‘split payment’ option where you pay an upfront fee and then 0.5% of the sale price once your property sale completes. This is different from other online estate agents, with some offering a no sale no fee service or full fixed payment upfront.

Emoov doesn’t offer an in-person valuation service, which a lot of other online estate agents do, meaning Emoov’s valuation may be less accurate. Emoov also doesn’t offer the option to pay for them to handle your viewings, something that a lot of online estate agents offer.

Emoov vs high street estate agents

Unlike high street estate agents, emoov’s most basic package doesn’t include an advert on Rightmove or Zoopla and only offer advertising on the Emoov website. Also, Emoov will not handle viewings for you, regardless of the package you choose, which is something high street estate agents will handle for you in any circumstance.

In fact, emoov offer no in-person contact at all throughout the process, meaning your valuation will be done remotely. This greatly differs from high street estate agents, who will have constant in-person contact and will be more ‘hands on’.

Also, a high street estate agent will offer some negotiation on their fees compared to Emoov who’s fees are fixed.

One thing Emoov can offer you, which a high street estate agent can’t, is the chance to get a cash offer from them for Emoov to buy your property themselves. This is a service a high street estate agent won’t offer, as they simply market the property for you.

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Is Emoov still trading?

No, Emoov has stopped trading and now go by something different. Emoov are now known as Mashroom, this also means they have changed the way their business is run completely.

They are now considered a property management company that help numerous landlords with multiple everyday landlord tasks, such as:

  • Building insurance

  • Rental collection

  • Mortgages

  • Letting Compliance

Why not to compare Emoov to us?

At The Property Buying Company, we buy houses fast, much faster than estate agents whether online or on the high street. We don't charge any fees and can even provide you with a solicitor at no charge.

With us, you don't have the hassle of messages from potential buyers or holding multiple viewings. We are highly rated on Trustpilot, and are regulated by The National Association Of Property Buyers and The Property Ombudsman.

Getting a quote with us is quick and easy, and we can buy your property in 7 days. If you're looking at selling through emoov, why not get a cash offer from us too?

As leading property buyerswe can buy any home!