Content Written By: Jessica Buckley - Last Updated: 21/05/2025
Selling your home can be a stressful and expensive process that can go on for what seems to be forever.
So, it is more important than ever to get a cheap estate agent to help you through the quick house sale process. Finding the cheapest estate agent in London can be really hard, especially since London is the most expensive place to live in the UK, this will often come with higher estate agent fees and expenses in general.
We have gone out of our way to find the best estate agents for you at the lowest prices out there, we want you to have the cheapest and the least stressful house sale.
We’re honoured to have been featured in the media by several leading outlets and major publications
It can be really hard finding the best estate agents with the cheapest agents in London especially because of the house prices and the overall cost of living in the area.
Most London estate agent fees are extortionate and overpriced, so it is easy to fall for their traps to get money out of your house sale for themselves.
We've done a fair bit of research online, and found 5 estate agents in the London area and reported, recently, negotiated fees to help you identify the cheapest estate agent to choose:
Estate Agent | Reported Fee |
---|---|
Winkworth | 1% |
Connels | 1.3% |
Kinleigh Folkard & Hayward | 1.85% |
Savills | 2.5% |
Dexters | 2.5% |
A common misconception with estate agent fees is that the price is the price, but for most, that simply isn't true! You can, and should, negotiate with your estate agent to reduce the percentage, it will make a significant difference!
Some other notable mentions, although not local estate agents, are:
PurpleBricks – They have a base fee of around £899 that you pay at the beginning of the process. This base fee will get you a house valuation and a marketing strategy.
The Property Buying Company – No hidden costs or estate agency fees, also offering a quick house sale that can be completed in just 7 days!
Strike – an estate agent that doesn’t take any commission when you sell your property through them; however, if you want other services, then that will cost you more.
You will tend to find, like the list above online estate agents are cheaper in general than local estate agents, this is regularly down to experience in the area that they have. Local estate agents have tons of experience just in that area, whereas online estate agents often help buy and sell houses around the whole country,y meaning they might have less experience than your local estate agent who has been working in London for 20+ years.
In our research, the lowest fee estate agent that we found was Winkworth at 1% - but this did require some heavy negotiation and may not be the same for everyone.
Online estate agents are a good option, as they often charge a flat fee no matter the location of your property, meaning it's a competitive rate for London.
Another alternative option is to sell through a property buying company, like ourselves - there's no fees if you choose this method, however you will achieve lower than market value, so it's worth assessing your options.
The best way to reduce your estate agent fees is to negotiate with your estate agent, talking directly with your estate agent will help you work out the best fees for you and them that benefit you both. Regularly you will find smaller estate agents will offer you more flexible fees as they are trying to grow in size they need as many customers as possible however, larger companies won’t rely on your sale as they have mass amounts of house sales every month so they wont be as flexible if flexible at all.
Ultimately the best way to reduce your estate agent fees is by going to an agent that doesn’t cost anything and has no sale, no estate agent fees. This guarantees a full blown sale so you will have money to pay for the service rather than paying for a service that ultimately might take too long to sell your house.
You can negotiate the fees with all estate agents however, some agents will have a fixed rate that you will not be able to negotiate as they will firmly stick to their guns. Smaller companies regularly have better fees and are more flexible due to having less customers, these are the companies that will be easier to negotiate with, but they might not be as experienced as the larger companies.
Having direct talks with an estate agent will open the pathway to negotiating your house sale valuation and price, it is important to have these conversations with your agent to try and get the cheapest and best deal possible.
Average fees in London vary a lot depending on the services you require from the estate agent and location; each agent will provide different costs and services. On average with everything considered 1% to 3% is around the average percentage an estate agent will ask for from the house sale plus the 20% VAT onto that will make it close to 1.5%.
Some estate agents are different and have fixed fees rather than being dependent on the property sale to bring in money. This also ranges from around £1000 - £5000 depending on the size of the company and how experienced they’re in that area.
If you're looking at selling your property in London, the fees can be pretty eye-watering, especially when you consider the overall value of the property.
It might be worth considering a fast cash house buyer, such as ourselves. We offer a quick 7-day purchase solution for properties anywhere in London, and we'll even cover all of your fees, including solicitors!
In return, we don't offer full market value, but we offer a fair value for the service, and if you're interested, getting an offer on your property is absolutely free and no obligation.
Really really lovely chat with Marc regarding our property in London which we rent out. He offered different services, so we will now go away and discuss thank you positive start
21/05/2025 - Content edited by Jesccia Buckley
21/05/2025 - Content updated in line with Editorial Guidelines (Reviewed by Mathew McCorry)