Content Written By: Raphael Kaye - Last Updated: 12/06/2025
Emoov was a company that began in 2013 but have changed considerably since then.
In this review we will go through everything from who Emoov are now and do they really provide and offer all those benefits they claim to have?
Emoov where an online estate agents who helped you sell your property, and also list properties on their own website for sale.
"A dedicated property expert at every step of your sale, professional photos, detailed floorplans, viewing management, offer negotiation, sales progression and much more."
Emoov claimed to have no hidden fees and fair pricing when it comes to selling your home. They will assign a personal dedicated agent to help with your sale, they will also be there every step of the way in you house selling journey or so they claim.
With their sale they claim to offer cashback and rewards when you sell through them, however this is all now obsolete as they're now known as Mashroom.
Mashroom has a completely different vibe from Emoov. Emoov estate agents were as the name implies a "house selling company" however, Mashroom is a property management company that help landlords with mortgages, rent collection and more.
Mashroom has since rebranded to Landlord Planet, and Emoov the website has been purchased by another company.
The CEO of Emoov was Russel Quirk, who was the Founder and CEO.
Emoov entered into administration in late 2018, and you can find a full breakdown of exactly what happened to the company on Property Industry Eye.
The new CEO of the Emoov website under Griffin Residential Limited is Nicholas Patrick Neale.
As with many of their competitors, Emoov offer a free valuation to get you started.
According to Emoov, they offered an "honest support" when helping you through their sal,e although this honest support does not conduct viewings for you or offer an in-person valuation as they will only do it over the phone.
Here is Emoov's property selling process in 3 simple steps:
emoov's property experts help with in-depth pricing analysis and tips to sell fast
your home will be listed infront of 10 million possible buyers. emoov will nurture interest, schedule viewings, and negotiate for you
once emoov has got you the best price on your home, they will help every step of the way to completion
Emoov claim to have multiple different benefits that come with their selling & buying process when you use them.
Find out below the benefits they boast:
A dedicated agent
Professional photos
Floorplan
For sale board
24/7 customer support
Personalised online dashboard
Featured listing
EPC
Conveyancing
Mortgage
The new Emoov website has maintained these prices for the most part, but they now offer a £295 online only sale option in addition.
Please keep in mind that the majority of reviews for Emoov are prior to the new company taking over, so they may not necessarily reflect the service now.
Platform | Reviews | Rating | 3 Stars & under |
---|---|---|---|
Trustpilot | 2,995 | 4.7/5 | 273 |
Reviews correct as of 12/06/2025
The reviews have been merged between two profiles, Griffin Property Co & Emoov, which Trustpilot display a warning about.
The majority of the reviews 2,200+ have come from the previous Emoov company.
So we've tried to pull out a few recent reviews that show a variety of different experiences of the service for the new company.
Would definitely not recommend this website as the landlords do not bother getting back to you at all regarding viewings or anything at all I have sent messages and renewed viewing times and dates for a landlord and no one gets back to you what so ever
Date of experience: March 01, 2025
Slow to respond and to get your property online. Clunky customer service. Appalling interface. No offer to help write description or discuss photography. Expensive. Won't use again.
Date of experience: June 8, 2025
A simple and stress free way to sell your property at a reasonable cost. You are totally in control of the whole process and the team are really responsive if you need to tweak anything on your listing. No need to use a conventional estate agent at all, when you can use eMoov at a fraction of the cost.
Date of experience: May 29, 2025
We’re honoured to have been featured in the media by several leading outlets and major publications
Pros | Cons |
---|---|
✔ Great reviews on Trustpilot | ✖ Costs for the extras aren't included on the website, meaning you'd need to enquire |
✔ Attractive and easy to use website | ✖ EPC is an extra |
✔ Floor plan and photos included | ✖ They don't appear to have any unique selling points |
One key factor which differentiates Emoov from other online estate agents is they offer a service where, if your home qualifies, they will give you a cash offer for your property for them to buy it off you themselves. Other online estate agents don’t offer this and instead just market your property for you.
Emoov offers a ‘split payment’ option where you pay an upfront fee and then 0.5% of the sale price once your property sale completes. This is different from other online estate agents, with some offering a no sale no fee service or full fixed payment upfront.
Emoov doesn’t offer an in-person valuation service, which a lot of other online estate agents do, meaning Emoov’s valuation may be less accurate. Emoov also doesn’t offer the option to pay for them to handle your viewings, something that a lot of online estate agents offer.
Unlike high street estate agents, emoov’s most basic package doesn’t include an advert on Rightmove or Zoopla and only offer advertising on the Emoov website. Also, Emoov will not handle viewings for you, regardless of the package you choose, which is something high street estate agents will handle for you in any circumstance.
In fact, emoov offer no in-person contact at all throughout the process, meaning your valuation will be done remotely. This greatly differs from high street estate agents, who will have constant in-person contact and will be more ‘hands on’.
Also, a high street estate agent will offer some negotiation on their fees compared to Emoov who’s fees are fixed.
One thing Emoov can offer you, which a high street estate agent can’t, is the chance to get a cash offer from them for Emoov to buy your property themselves. This is a service a high street estate agent won’t offer, as they simply market the property for you.
No, the original Emoov has stopped trading and now go by something different. Emoov are now known as Mashroom, later rebranding to Landlord Planet, a completely different business model.
There is a new company trading under the Emoov brand that took control of the website around a year ago.
At The Property Buying Company, we buy houses fast, much faster than estate agents, whether online or on the high street. We don't charge any fees and can even provide you with a solicitor at no charge.
With us, you don't have the hassle of messages from potential buyers or holding multiple viewings. We are highly rated on Trustpilot, and are regulated by The National Association Of Property Buyers and The Property Ombudsman.
Getting a quote with us is quick and easy, and we can buy your property in 7 days. If you're looking at selling through Emoov, why not get a cash offer from us too?
12/06/2025 - Content edited by Raphael Kaye - updated company information with recent purchase, and reviews.
12/06/2025 - Content updated in line with Editorial Guidelines (Reviewed by Mathew McCorry)