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House Sales Direct reviews, overview & prices 2024

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Who are House Sales Direct

House Sales Direct is a quick house selling company who are based in Birmingham, West Midlands although their offices are registered on Company House to 89 Town Street Horsforth, Leeds. 

They were founded in May 2015 by Martin Lonsdale, and act effectively as fast estate agents. House Sales Direct will help you sell your house fast to pre-qualified cash and mortgage buyers. 

According to their website, House Sales Direct claims that you can sell your house for free in as little as 7 days. But, we will get onto that later. 

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Where are they located?

House Sales Direct are physically located in Leeds but rent out an online office in Birmingham which is advertised on their website. 

Here is House Sales Direct Limited Company House address:

  • House Sales Direct Limited

  • 89 Town Street,

  • Horsforth,

  • Leeds, 

  • LS18 5BP

Weirdly, they also share the same property with a Tax Assist Accountants. 

House Sales Direct also has another address as stated on The Property Ombudsman website, which is 490 Leeds Road, Thackley, Bradford, BD10 8JH. But, this address is the location of Martin Lonsdale Estate Agents not House Sales Direct. 

Who is the owner?

The owner of House Sales Direct is Martin Lonsdale who is based in Bradford, he also runs Martin Lonsdale Estates (or Martin Lonsdale Estate Agents) and is an avid private pilot. 

Opening times

House Sales Direct is open 10 hours 45 minutes every day, Monday to Sunday, and they say they have 24-7 customer care. 

Their opening hours are:

  • Monday: 08:45 - 19:30

  • Tuesday: 08:45 - 19:30

  • Wednesday: 08:45 - 19:30

  • Thursday: 08:45 - 19:30

  • Friday: 08:45 - 19:30

  • Saturday: 08:45 - 19:30

  • Sunday: 08:45 - 19:30

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What services do they offer?

House Sales Direct are a quick house sale company that act as very fast estate agents. They help homeowners sell on fast timelines and sell to pre-approved cash and mortgage buyers. This kind of service is often very beneficial to people looking to sell due to financial struggles or if their house is in need of renovation. 

They claim to help you sell in as little as 7 days, using their dedicated team of experts in all regions of the UK, and all types of properties. They also claim that it doesn’t matter why you’re selling, they have a 98% success rate. 

They also claim to have helped thousands of customers to sell their house, but with 46 google reviews, no TrustPilot reviews, and 109 reviews on the less trustworthy, they don’t even have 200 people’s testimonials. 

What is their property selling process?

On House Sales Direct’s website, they say they have a 5 step selling process, which includes:

1. Speak to their expert team

House Sales Direct’s team will ask you about the details of your property, producing an accurate assessment of this based on their own expertise. 

2. Conduct our professional property survey

They organise and cover the costs for an independent RICS survey, to confirm their valuation. 

3. Secure your buyer

They will select a buyer from their database of pre-qualified cash and mortgage buyers.

4. Agree the sale

Their team will work at speed to agree the sale of your home to the buyer.

5. Complete your property sale

Their legal team will complete your house sale.

We've been buying houses directly for over 12 years

House Sales Direct reviews

When it comes to selling such a huge asset like a house, it’s always best to walk on the side of caution. You should always do your own research about any company, especially when you are looking to sell your home. Be sure to read all of their positive comments (4 or 5 stars), as well as their negative ones too (1 or 2 stars). 

Take great care in seeing how these housing selling companies interact with their customers, and how they respond to criticism. This can be a great indicator of what kind of customer service you may receive.

In this great age of misinformation, this can be easier said than done, and sometimes not all reviews are what they are cracked up to be. On websites like Trustpilot and Google reviews, a lot of effort has been put into verifying real reviews and real experiences. But, with platforms like, this is not the case. 

As mentioned previously, House Sales Direct currently (June 2024), has 46 Google reviews averaging out at 2.7 stars, no Trustpilot reviews, but 109 reviews on with 4.6 stars. 

Now we ask you, how can a company get 2.7 stars on one of the most reliable platforms, but a much higher 4.6 stars on a largely unregulated review platform? We're not suggesting that House Sales Direct is being dishonest, but it certainly raises some questions. We would always suggest you approach companies with reviews like this with caution. 

Are they trustworthy?

Before we look at whether House Sales Direct are trustworthy or not, let’s look at what they promise they can do. House Sales Direct say they can:

  • Sell your house in as little as 7 days.

  • No solicitor or estate agency fees.

  • Have a 98% property completion rate.

  • Offer free, quick house sale solicitors.

  • Have pre-qualified cash and mortgage buyers.

  • Offer a fully managed service.

  • Their customers rate us 5 stars (really?)

  • Have a 24/7 buyer enquiry line.

But, a quick stroll through their Google reviews would show that pretty much all these are not the truth. We have reviewed 16 of their most recent reviews over the last year. Here are the common themes running throughout:

High fees & hidden costs:

Multiple reviews mention extortionate fees compared to other estate agents, and they mention additional costs imposed during the selling process which are not disclosed upfront.

Poor customer service and communication:

Reviews mention that they have difficulty in getting hold of the company’s representatives, and their being a lack of response to calls, emails and messages. They even mention missed appointments and failure to follow up on viewings and inquiries.

Misleading information and false promises:

Some reviews mention promises of quick sales and a network of pre-approved buyers that never materialised. They also mention false claims about the number of offers or interest in their properties.

Delays and non-refundable fees:

Other reviews mention delays in processing refunds for upfront payments or deposits, and non-refundable fees despite promises when the fault lies with the company.

Legal and ethical issues:

There have even been instances of court proceedings and legal actions taken by customers to recover their money. With complaints about the company’s unprofessional behaviour and misleading contracts.

Poor marketing and management:

The reviews also suggested that House Sales Direct consistently carried out incorrect advertising of properties, including wrong descriptions and photos. Which as a result, often affects the potential for successful sales.

Overall dissatisfaction:

The most common theme of all the reviews was customers expressing regret and advising others to avoid this company.

As you can see, the benefits suggested by the company promise a smooth, efficient and customer-friendly process for selling your house, whereas the materialised service, as reflected in customer reviews, reveals significant issues and dissatisfaction. 

Whether or not you choose to trust this company is completely up to you. But, if you are looking to sell your house fast, in as little as 7 days, and actually for free then we, The Property Buying Company are your best choice.

We have actually helped thousands of customers move house over the last 12 years of service, and we have the purchasing power ourselves to buy your home for cash. Want to find out how much you’ll receive? Just put your postcode into our form below and one of our property consultants will contact you. 

Why are their reviews so bad?

House Sales Direct may have poor reviews because they do not put their customer-first. As we have already covered, what they offer does not align with the outcome of their service. Below, we will break this down further…

Sell your house in as little as 7 days

House Sales Direct’s promise of a quick sale in 7 days is very attractive (we would know), especially for those who need to sell urgently. However, their reviews indicate significant delays and false promises, which also suggests that this claim often doesn’t materialise.

No solicitor or estate agency fees

Avoiding solicitor and estate agency fees can save sellers a significant amount of money. Yet, reviews mention extortionate fees and hidden costs, indicating that the reality might involve unexpected burdens at the last minute.

Have a 98% property completion rate

A high completion rate is reassuring, suggesting reliability. Contrarily, the reviews highlight misleading information and false promises about sales and offers, which undermines this claim.

Offer free, quick house sale solicitors

Free solicitors can speed the legal process and reduce costs, especially when they are tied to the business sale structure. However, poor customer service and communication issues reported in reviews may negate the effectiveness of this benefit.

Have pre-qualified cash and mortgage buyers

Pre-qualified buyers almost definitely speeds up the process, and if they are mortgage buyers, it may mean you get more money than a cash buyer. But, the reviews mention a lack of genuine interest and some even suggest that the pre-approved buyers claim is exaggerated or false.

Their customers rate them 5 stars

High customer ratings imply satisfaction and trust. However, widespread dissatisfaction and regret expressed in reviews, including legal and ethical issues, starkly contrast this claim.

Have a 24/7 buyer enquiry line

A 24/7 buyer enquiry line indicates constant availability for buyers, which can be great for you if you want to receive loads of offers. But, the reviews seem to indicate difficulty in reaching representatives and there being a lack of response, indicating a poor execution.

The benefits suggested by House Sales Direct paint a picture of an efficient, cost-effective and customer-oriented service. In contrast, the materialised service, as reflected in the Google reviews, reveals numerous issues, including hidden costs, poor customer service, misleading claims and legal problems.

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Pros and cons of House Sales Direct?

As with any company, there are always some pros and cons to selling with House Sales Direct. Before you commit to selling your house with any company, it is always wise to read carefully about the pros and cons involved in their quick house sale service. Below we take a look at some of their advantages and disadvantages:

Pros of House Sales DirectCons of House Sales Direct
As a quick house sale company they could purchase your home in a timeframe that suits you.Customers face several delays due to poor management and marketing.
You could face no legal fees or hidden costs.Customers report being hit with hidden costs.
Their office is open 10 hours a day, so you should be able to contact them. Customers say the company is very hard to contact and are often unresponsive.

How do they compare to us?

You’ll be glad to know, House Sales Direct is not the only way to sell your house fast. There are many, many companies out there that can genuinely help you sell on a limited timescale, and guide you through the process effortlessly. 

One of these companies is us, The Property Buying Company. When it comes to selling your home fast, we pride ourselves on being able to facilitate a fast, free and hassle-free service. 

As a genuine cash house buyer, we readily have the funds available to buy your house and don’t rely on “pre-approved buyers”. As soon as you want to sell, we can buy, whether that’s in 7 days or 3 months. 

We believe that selling your home should be easy, which is why we strive to make selling easy. A successful house sale with us, doesn’t depend on the type of property, age of home or why you are selling, we will always buy your home.

We are also proud members of The Property Ombudsman and the National Association of Property Buyers, and we are the UK’s most rated cash house buyer with an excellent reputation on Trustpilot. 

And, if that isn’t enough, we cover all the fees you would usually associate with selling your home, even the legal ones! 

When it comes to selling your house, it is always good to shop around for quotes to ensure you get the best deal possible. So, if you are starting to get disillusioned with selling with House Sales Direct, then why not get a quote from us as well? It’s free and only takes a minute.

Why sell with "okay", when you can sell with excellence

Frequently asked questions

What is House Sales Direct?

House Sales Direct is a company that offers a quick and efficient service for homeowners looking to sell their homes quickly, often advertising the ability to sell houses within as little as 7 days.

How does House Sales Direct differ from traditional estate agents?

House Sales Direct claims to offer several benefits, including no solicitor or estate agency fees, a 98% property completion rate, free and quick house sale solicitors, pre-qualified cash and mortgage buyers, a fully managed service and a 24/7 buyer enquiry line.

How does House Sales Direct handle fees and costs?

House Sales Direct advertises that there are no solicitor or estate agent fees. However, multiple reviews have pointed out hidden costs and legal fees that were not disclosed upfront.

What should you be aware of when using House Sales Direct?

House Sales Direct claims to offer a fully managed service and free house sale solicitors to streamline the sales process. However, actual customer experiences may vary, and it’s important to verify these claims through reviews and direct inquiries.

What are the benefits of using House Sales Direct?

The main benefit to using House Sales Direct is their fast house sale process, which allows you to move on from your property faster than a traditional estate agent.

Who is better, House Sales Direct or The Property Buying Company?

While House Sales Direct has issues with customer care, meeting expectations, and over-promising, The Property Buying Company excels in these areas. We are one of the UK’s most trusted house-selling options, with thousands of testimonials to prove it.

If you want to sell your house fast for cash, contact us, and we’ll ensure your house sells in a flash.

Have a 24/7 buyer enquiry line

A 24/7 buyer enquiry line indicates constant availability for buyers, which can be great for you if you want to receive loads of offers. But, the reviews seem to indicate difficulty in reaching representatives and there being a lack of response, indicating a poor execution.

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