• John
  • Iliopoulos
  • Digital Marketing Manager

John is a member of the marketing team with a strong analytical & technical background and his role is to generate leads from multiple marketing channels.

He joined the property buying company just before the first lockdown. Always enthusiastic about all things digital, hard-working, with a ‘roll-up the sleeves attitude. He is the designated King of the work barbecue, and cat dad to the adorable Leo and Luna.

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What experience do you have in property?

I've not actually worked in the property industry directly before, however over the years I have acquired multi-channel experience while working for domestic & international brands that required deep knowledge and expertise for awareness, visibility and growth - my time working across several different brands has made it easier to adapt and try new industries, like property, which is both exciting and challenging!

What's your role at The Property Buying Company?

In marketing my role is to increase the amount of enquiries to our website of people looking to sell their property. My specific piece of that puzzle is PPC, or Pay Per Click, so I look after every paid channels, allowing me to work on a range of different campaigns and marketing channels with the aim of generating the most traffic and enquiries to help our company grow.

Why is your role important to the company?

My main goal is to get enquiries, and although that isn't the only objective of our marketing strategy, it's one of the most important aspects - the paid channels make up a significant portion of our overall business and it's a really integral part.

What’s been your most challenging moment?

I joined The Property Buying Company in Mar 2020 which meant we had to follow the governments guidelines and was sent to work from home during first lockdown - which was only 3 days after I joined! My targets were strict as I worked on limited budget while delivering a large volume of leads, without having enough time to properly understand the market and the competition involved. However, I hit the ground running pretty fast as our company was well structured & prepared and our daily digital communication helped us deliver results beyond expectation.

What are your hobbies outside of work?

After a busy week I like long walks in nature. I’m a huge football fan. I enjoy a bit of cooking and blogging on the side, and always planning my next vacation away.

What three words would your colleagues use to describe you?

Knowledgeable, trustworthy & reliable.

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